Tiffany Brannon

Assistant Professor
Department: Psychology
Psychology Building 1285
Los Angeles, CA 90095-1563
Campus mailcode: 951563
tbrannon@ucla.edu
Website
Keywords: Latin America, Racism

Tiffany N. Brannon received her Ph.D. and M.A. in Social Psychology from Stanford University and her B.A. in Psychology from Florida International University. Her research examines socio-cultural identities in negatively stereotyped groups such as African-Americans and Latino-Americans; and she investigates the potential for these identities to serve as a psychological resource— one that can facilitate a variety of individual and intergroup benefits. Her research integrates basic psychological theories related to the self, multicultural experiences, and consistency theories to understand the conditions that allow culturally shaped identities in negatively stereotyped groups to function as powerful agents of social change. This research has demonstrated that culturally shaped identities when affirmed within mainstream educational settings can increase academic motivation and performance in members of negatively stereotyped groups and can improve the intergroup attitudes of majority group members.